Sales




Manufacturersedit

There are many laptop brands and manufacturers. Several major brands that offer notebooks in various classes are listed in the adjacent box. The major brands usually offer good service and support, including well-executed documentation and driver downloads that remain available for many years after a particular laptop model is no longer produced. Capitalizing on service, support, and brand image, laptops from major brands are more expensive than laptops by smaller brands and ODMs. Some brands specialize in a particular class of laptops, such as gaming laptops (Alienware), high-performance laptops (HP Envy), netbooks (EeePC) and laptops for children (OLPC).

Many brands, including the major ones, do not design and do not manufacture their laptops. Instead, a small number of Original Design Manufacturers (ODMs) design new models of laptops, and the brands choose the models to be included in their lineup. In 2006, 7 major ODMs manufactured 7 of every 10 laptops in the world, with the largest one (Quanta Computer) having 30% of world market share. Therefore, identical models are available both from a major label and from a low-profile ODM in-house brand.

Market shareedit

Battery-powered portable computers had just 2% worldwide market share in 1986. However, laptops have become increasingly popular, both for business and personal use. Around 109 million notebook PCs shipped worldwide in 2007, a growth of 33% compared to 2006. In 2008 it was estimated that 145.9 million notebooks were sold, and that the number would grow in 2009 to 177.7 million. The third quarter of 2008 was the first time when worldwide notebook PC shipments exceeded desktops, with 38.6 million units versus 38.5 million units.

May 2005 was the first time notebooks outsold desktops in the US over the course of a full month; at the time notebooks sold for an average of $1,131 while desktops sold for an average of $696. When looking at operating systems, for Microsoft Windows laptops the average selling price (ASP) showed a decline in 2008/2009, possibly due to low-cost netbooks, drawing an average US$689 at U.S. retail stores in August 2008. In 2009, ASP had further fallen to $602 by January and to $560 in February. While Windows machines ASP fell $129 in these seven months, Apple macOS laptop ASP declined just $12 from $1,524 to $1,512.

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